Signature Apparel Group

ROCAWEAR

Lifestyle For The Streets And Beyond Around The World

SIGNATURE APPAREL GROUP SIGNS NEW DEAL WITH ROCAWEAR New York, NY July 7, 2004 – Signature Apparel Group is excited to announce a new licensing agreement with Rocawear to produce and distribute the Rocawear Juniors apparel line. Rocawear and former Rocawear Juniors licensor Nesi Apparel Group have mutually agreed to allow their three-year relationship to expire. Under the previous licensing agreement, Nesi Apparel Group produced and distributed the Rocawear Juniors line currently sold at better department and specialty stores.The juniors business will continue as usual with product shipping from Nesi through the end of December allowing for no interruption in shipping. “Our decision to sign Rocawear Juniors was an easy one. When we first met with Damon and his team, we immediately felt a future together.” says Christopher Laurita, President & CEO of Signature Apparel.“Nesi Group has built a great foundation for us to expand upon, and as the brand enters into a new phase in its development, we look forward to using our experience, resources and talented staff here at Signature Apparel Group, to increase and extend the image, distribution and recognition of Rocawear Juniors.” The new license with Signature Apparel Group (S.A.G.) out of New York City will begin with the Spring/Summer 2005 collection.Rocawear will maintain full control of all marketing and will work collectively with Signature Apparel Group on design under the new agreement and will work closely with both Nesi and Signature to ensure a smooth transition. “We are thrilled to welcome Signature to the Rocawear family,” says Rocawear CEO, Damon Dash. “Signature has a vision that coincides with our own philosophy and strategy on design and brand positioning in the marketplace.”

About Rocawear:ROCAWEAR was launched in 1999, with annual sales topping $350 million. It is the premier hip-hop lifestyle apparel brand for young men, women and kids.From denim jeans to hats, loungewear, belts, leather outerwear, and swimwear, ROCAWEAR defines the lifestyle for the streets and beyond around the world. Since 1995, The ROC has been at the forefront of hip-hop’s artistic and aesthetic explosion.It is the conglomerate, founded and headed by co-CEOs DAMON DASH and SHAWN “JAY-Z” CARTER and Chief Consultant KAREEM “BIGGS” BURKE, that encompasses ROC-A-FELLA RECORDS, ROC MUSIC, ROC-A-FELLA FILMS, DASH FILMS, ROCAWEAR, STATE PROPERTY, TEAM ROC, C. RONSON, AMERICA MAGAZINE and ARMADALE VODKA. About Signature Apparel Group:Based in New York City, the Signature Apparel Group is a privately owned, multi-faceted men’s and women’s apparel company. The group distributes branded and private label sportswear, active wear, loungewear and underwear to multiple levels of distribution in the United Stated and Canada.Currently, the group owns the Hathaway trademark and holds the license for Skecher’s daywear, loungewear and sleepwear for both men’s and women’s. Signature Apparel also holds the license for 310 Motoring, a men’s luxury apparel line.

Visit The Rocawear Site